Re: [syndication] Sneak Preview: my.info

[Aaron Swartz <aswartz@swartzfam.com>]

Andrew Peloso <drew@onclave.com> wrote:

> FTLT.  I'm not a technologist so don't kill me if I say something stupid.

FTLT? That's a new one on me. First-Time Lurker Text? I'm stumped.

> What about this term: brand.  Companies have it, but so do other
> organizations and people.  The Internet is great b/c it let's more people
> develop more measurable (and useful) brand.

Right -- that's the big thing about Napster. It shows the power of the
Internet to allow a 19-year-old kid to build a brand that threatens the
power of some of the biggest companies! Napster is an incredibly powerful
brand, built with the power of the Internet.

> Attempts to build the semantic web now get stuck at RDF (don't they?).  The
> best solution right now to applying semantics is employing human brand smartly
> (to filter easily). Human brand and the ability to quantify it will be
> increasingly important as the web matures, and I think the concept of
> quantifying brand will go upstream to small companies, then bigger companies
> and organizations.  That fits both with the semantic web and
> marketing/advertising metrics.

Right -- this is what weblogs do. They use human power and create human
brands to filter and find things on the Web. Each weblog is it's own "brand"
in your terms, that aggregates and filters certain types of information.
It's a powerful idea.

(Look Dave, we connected Napster, Weblogs and Syndication into one
discussion! This could be a sign we're straying too far off topic...)

-- 
        Aaron Swartz         |"This information is top security.
<http://swartzfam.com/aaron/>|     When you have read it, destroy yourself."
  <http://www.theinfo.org/>  |             - Marshall McLuhan