Re: Definition of syndication

["Drew Peloso" <drew@onclave.com>]

--- In syndication@egroups.com, kevin@e... wrote:
> At 01:22 PM 6/2/2000 +0000, you wrote:
> >Has anyone in this group put forth a formal definition of the
> >term "syndication?

In new forrester research, Dan O'Brien defines what he 
calls "hypersyndication" as:

"the customized bundling of content and products and applications for 
defined audiences." 

The report is called  "Content Hypersyndication," and O'Brien sounds 
like a good advocate for the open syndication model:  "tradition-
bound publishers and broadcasters, accustomed to controlling access 
and distribution of the material they produce, face a whole new 
matrix on the Internet. And the notion of holding their content close 
to their chests in an effort to protect their interests, he 
suggested, is an idea becoming as outmoded as the telegraph."

sources: 
* http://www.Individual.com (need free sub)
* http://www.Forrester.com (need a pay sub I think, sorry)
* http://www.onclave.com (Onclave weblog...no sub needed ;-)

drew

onclave, inc.