Re: [syndication] Definition of syndication

[kevin@edventure.com]

At 01:22 PM 6/2/2000 +0000, you wrote:
> Has anyone in this group put forth a formal definition of the
> term "syndication?

In my article this month in the Harvard Business Review 
(http://www.hbsp.harvard.edu/products/hbr/mayjun00/R00311.html), I defined 
syndication as: "The sale of the same good to many customers, who then 
integrate it with other offerings and redistribute it."  To be precise, 
"sale" is probably too narrow, since you can obviously syndicate 
information for free.

It's a hard concept to pin down, and this was the best I could come up 
with.  I'd be interested to see if anyone on this list has other ideas.

-k-


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