Mark Nottingham

Australia != America

Monday, 7 May 2007

Australia

We were… refreshingly reminded that we’re not in Kansas (or even California) any more while watching The Daily Show on TV tonight, and this commercial came on;

Nando’s is a national fast-food chicken chain. They’ve spent years building their brand; in the US, this would be suicide, but in AU, it’s just a bit clever.

UPDATE: Some people seem to have taken an offhand comment I made above as an opportunity for America bashing and/or pro-American chest-beating, so I’ve removed the relevant bits as well as their comments.

For those still wanting to go on about it, I’d suggest you consider John’s take on the subject;

…realise that it cuts both ways, and find someplace else to waste time and bits.